How to Launch a Sustainable Fashion Brand
1) INTERPRET THE NEED By becoming a quality sustainable clothing brand, you create the opportunity to dress according to your values. What problem are you trying to solve? This is where you define the sustainable practices of your brand. Would you like to use ecological fabrics? Donate a percentage of every sale to a worthy social cause? Does it support sustainable innovation? Do your research as much as you can on the type of product you want to bring to market. Make sure your products reflect your brand's mission statement to get a consistent message that customers can endorse. 2) DEFINE YOUR TARGET MARKET Who is your client Define your customer demographics by creating a sheet on this person. Consider the following: What are your likes and dislikes? What is your monthly / annual income? Which global issues are you most concerned with? To get more detailed data, do market research by interviewing people who fit your market. You can do this through online surveys or live in...